We are excited to welcome Central Mortgage and Finance Group to VERICO, Canada’s most respected network.
Central Mortgage and Finance Group was recently featured in the “I Love Mortgage Brokering” podcast and, owner James Smythe, who is a 22+ year veteran of our industry, was also a recipient of the Canadian Mortgage Professional Top 50 Brokers.
“Several years ago, I realized that to elevate our business, I needed to differentiate our personal brand. This was increasingly difficult to do with the tools supplied within the framework of a large network. To that end, one of the primary reasons to choose VERICO was because, as a network, they encourage brokerages to self-promote. They provide all the tools you’d expect from a large company buffet-style. We found this “agency-before-network” as opposed to the network-first approach to be incredibly refreshing and unique.
We are excited to work with the newfound freedom to conduct and grow our business using the tools of our choice. With current platforms and new technological developments, we believe that it is critical to have the freedom to use the tools we find best suited to our business without restriction or corporate bias. From the outset, VERICO made it clear that we can use the supplied programs or choose from any of the other business origination platforms based on our unique needs.
The last and most compelling reason to choose VERICO was the value proposition. After comparison, it was apparent VERICO offered all the tools needed in the most cost-effective manner, saving us hundreds of thousands of dollars over the next few years. Couple this with the absence of a long contract and it puts the onus on the network to continue to provide value in order to retain its members.
It is exciting to be in a broker-forward network, with the infrastructure to support our business, and freedom to blaze our own path. Thank you, VERICO for making a big decision easy.”
W. Mark Squire, President & Chief Operating Officer of VERICO Canada says, “We are thrilled to have James Smythe and his new branded firm, Central Mortgage and Finance Group join the VERICO network. James is legendary in the industry and of one of the original brokers in Ontario. As a true entrepreneur and forward thinker, he identified that VERICO was the network he wanted to be affiliated with.
VERICO continues to be a destination that Broker Owners identifies with because of our unique value proposition and support that we provide through our motto: Your business, your brand, your way.”
